What if meeting online could be an honest encounter?
Meet Fuse. The first dating app with an analog heart.
Smile, don’t swipe. Happily ever after has nothing to do with swiping: It’s time to break up with endless left-right and step out of the selfie carousel. Simply “smile” at someone you like! No tricky algorithms. On Fuse you decide who suits you best.
Meet your date before you match. Fuse lets you discover more: favorite places, guilty pleasures, hidden superpowers… See the world through your date’s eyes, read what’s on their mind and listen to the sound of their voice—even before you match!
As Fuse’s CMO and CCO (2018-2019), I got the one-off chance to translate a pioneering tech product into an emerging brand, writing highly relatable digital copy for various audiences, including investors, press and users. I co-created Fuse’s app concept and brand identity, headed copywriting, content creation and web design, and strategized and coordinated cross-platform content marketing, communications and PR.
Mirthe van Popering 