Project Tag: Web

When you step into the hueniverse hiding behind our grand neon sign, a home-away-from-home feeling awaits. Think: Hair spa meets your best friend’s living room. A fountain of you. A cutting-edge oasis for anyone with hair on their heads.

NeoBerlin is a top-rated hair salon in Prenzlauer Berg. A planet-affirming, hairy heaven for anyone looking to get their manes tamed, unleashed or wholly reinvented. It’s where the city’s most skilled stylists pull off not just head-turning looks—but a place to feel good.

I had the delight of voicing NeoBerlin’s unique personality with:

• Original website copy: https://www.neoberlin.com/
• Individual bios for each stylist
• Texts for Treatwell (booking platform)

Sample: Homepage

A good haircut starts with scissors.
A great haircut starts with chemistry. 

About us
When we say a great haircut starts with chemistry—we’re not talking lab coats. Sure, there’s the nifty behind the scenes mixology we do to unlock your perfect hue. But most of all, it’s about the spark between you and your stylist. The formula? Simple. We alchemize your personality with our creativity and skill to envision a standout ready-to-wear look. One that graces your individuality and embraces your lifestyle. Whether you’d like to have the best shape of your hair’s natural movement revealed or are looking for a bold new style—We Neo You.

Sample: Salon

NeoBerlin is where the city’s most skilled stylists pull off not just head-turning looks but a place to feel good.

Opposite the swooping arches of U Eberswalder Straße, NeoBerlin swung open its doors in February 2007. Here, the vibrant veins of Prenzlauer Berg meet to form the art district’s striking heart. A hotbed of inspiration—where to this day we create individual hairstyles to match the ever-changing faces of Berlin. Bending the norms of what hairdressing should be, NeoBerlin is a top-rated hair salon where your transformation and haircare rituals feel safe, sumptuous and laid-back. The place you leave shining brighter than our neon sign. The place that gets you aah’s and ooh’s. The place where treating you isn’t a transaction, but an open encounter.

We welcome ALL hair types and excel in balayage, progressive and ready-to-wear hairstyles, highlights, grey blending, creative coloration, hair rejuvenation & repair and more. 

Sample: Team

Sculptors, illusionists, alchemists, defiers of gravity, hairdressers – call us as you wish. Your team at Neo is all of it and more.

Here at NeoBerlin, you’re in the capable hands of a motley bunch of wildly unique, thoroughly skilled stylists and colorists with each their own tales and talents. We make sure that our salon is a joyous place where personalities and imagination are free to shine. Ours and yours. As a team, we cross-inspire and challenge each other every day and—as you’ll notice—love to goof around. So be prepared. We just might make you smile. A lot.

We speak English, Deutsch, عربي, ελληνικά, русский and французька.

Creative copywriting & web design for: NeoBerlin GmbH
Photos: © NeoBerlin GmbH